Title Bar
Index Image Profile Image Products Image Services Image
Welcome to BackBone Research. The effectiveness of public relations is often determined by the quality of the information supporting it. Information gathering in the context of the full cycle of the PR process is what I do; it's what I focus all of my efforts on. I've been at it for almost a decade and I'm not close to being done. Click around the site to find out more about me, my practice, and what I'm writing about, working on, and who I am working with.
Founded:November 2000
Number of Employees:One
Industry Focus:Technology and Internet
Location:Portland, OR
Contact:info[AT]backboneresearch.com
Research Services for the PR Industry From client demands to unfolding news events, things happen fast. From a PR perspective, there is often very little time to game plan and form an adequate response. The idea behind BackBone Research is to inject a greater degree of preparation at the outset. Instead of simply reacting to events or emergencies, the intent is to enable PR pros to intelligently plan ahead and respond quickly. What does that all mean? It means putting research, in terms of the full spectrum of the PR process, first. Learn more…
Market Research / Media AuditsThe basis for any successful PR initiative starts with turning useful forms of information into knowledge. My reports will blend the good old fashioned print survey with some updated market research acumen.
Speaking and Awards ProgramsI've been creating lists for both speaking and awards programs for nearly a decade. I haven't lost my mind — yet — and I'm ready to share some of what I've compiled.
Public Relations on a Platter The product portion of my site, along with the blog and articles sections, are all new additions. Althought it can be difficult to turn work away, I try hard to not take on more than I can handle. That's the idea behind taking some of what I do on a day-to-day basis and putting it up on the Web; it's a way for me to reach a wider audience without overdoing it — hopefully. The focus will tend toward market research and media audit related material, but I will also be making available compiled lists of speaking and award programs for purchase. Learn more…
Recent Product Updates What am I working on? An in-depth research report and media audit of the mobile web sector complete with media list and relevant industry stats. I hope to have it completed by fall 2008.
Services:›Market Research/Media Audits
›Media/Analyst List Research
›Editorial Calendars Research
›Speaking Pogram Research
›Awards Program Research
›Writing Services
›News Monitoring and Reporting
Services that Set You Apart Often the research needed to produce results is left until the last minute. It's of little surprise then that perhaps the number one complaint from journalists regarding PR pros is that they don't take the time to familiarize themselves with a particular publication. I specialize in providing focused products that produce results. The idea is to provide you with the tools you need in advance of your outreach efforts, so that when you pick up the phone you are prepared to engage the listener and build a relationship. Learn more…