BackBone's Services

Skier

Services that Set You Apart

Often the research needed to produce results is left until the last minute. It's of little surprise then that perhaps the number one complaint from journalists regarding PR pros is that they don't take the time to familiarize themselves with a particular publication.

I specialize in providing focused products that produce results. The idea is to provide you with the tools you need in advance of your outreach efforts, so that when you pick up the phone you are prepared to engage the listener and build a relationship.

I'm certainly not attempting to reinvent the wheel when it comes to PR. I am simply an information gatherer who believes that success in the context of Public Relations as practice often hinges on having the right information at the right time. Instead of stretching myself thin by attempting to be everything to everybody within the range of services that make up PR, I am a specialist that looks to provide my clients with a sound, coherent effort at every turn.

Market Research/Media Audits

An in-depth media audit of a particular industry segment is a great way to set the foundation for a variety of PR initiatives. To begin with, the intelligence gathered from such reporting goes far in developing media and analyst lists, as well as corporate messaging and media pitch writing.

Media/Analyst List Research

Instead of simply providing a generic list of journalists and industry analysts with their contact information, I work to deliver an exhaustive inventory of relevant targets with detailed background information including recent articles and related quotes. You tell me how you want it and I'll build it.

Press and Analyst Briefing Materials

Whether it's for an extensive press tour or a specific meeting, I am skilled at producing thorough briefing materials that prepare you and your team for any important engagement.

Editorial Calendars Research and Reports

Staying on top of the latest and most relevant editorial calendar opportunities is an important part of any outreach platform. You can rely on me to provide you with comprehensive editorial calendar reports that will help place you in top-tier trend stories and industry features.

Speaking Opportunities Research

A well-planned and executed speaking opportunities program plays an essential role in building brand awareness. I have plenty of background and experience with the research work required to produce highly tailored reports that ensure your team's participation in key industry events.

Awards Program Research

Maintaining a well-researched awards program is the basis for creating opportunities for consistent placement and recognition within a broad spectrum of industry awards. Unfortunately, locating the right industry awards is a time consuming process. Fortunately, I have a great deal of experience developing awards program lists and know where to go to find the most important events that span a variety of industry segments.

News Monitoring and Reporting

Maintaining a clear grasp and understanding of how your company is perceived by media, analysts, and industry pundits can be a difficult task. Depending upon the volume of your news coverage I can offer daily or weekly reports that capture important industry impressions regarding your company and its core products and services. Such intelligent reporting can act as the foundation for a variety of business platforms, including public relations outreach, marketing initiatives, advertising campaigns, and brand positioning.